Purple Potato is a smash with Solinear – Solinear is proud of its an award-winning company status, however, Solinear doesn’t just measure its success by how many shiny trophies and awards it accumulates.
Recognition and reward for a job well done is determined more by the amount of satisfied Solinear clients – and there are many! Genuine praise and appreciation from those who continue to benefit from Solinear’s highly regarded products and services are a real indicator of how successful the company is.
Reputation is everything
Keeping clients happy is the key to any successful business as a reputation can be tarnished from the damage of a negative review or injurious comment from a client who feels that they were not offered undivided attention – whether spoken, posted on a review page or in the form of a social media post – once out there, it’s a detriment that can be difficult to resolve.
A great service and/or excellent product propagates a solid reputation potentially leading to returning clients with repeat work as well as highly advantageous and lucrative recommendations to prospective new clients.
As with any business, Solinear’s success relies on satisfied clients – so meticulous attention to detail, quick response and exceptional organisation are key. Which is why, as the business evolved, expanded and modernised a more advanced approach to customer relationship management was required and Purple Potato offered the perfect solution, exemplified in their CRM software.
What is a CRM and how does it work?
In simple terms a CRM, which stands for Customer Relationship Management, is business software designed to manage a company’s interactions with its customers and prospects – strengthening the bond between a brand and its customers. It helps organisations streamline the business workflow, improving efficiency and productivity, driving business growth and increasing customer satisfaction.
Primarily used for contact management and sales management, a CRM system provides a central hub that holds all the data for an organisation’s business contacts, which could include, amongst other things customers, prospects, suppliers and partners. In time, the system compiles a history of a company’s interactions with each contact incorporating emails, calls, meetings notes and sales.
A thorough explanation of CRM software and how it works can be found at Home – Purple Potato Software
What are the advantages of using a CRM?
The advantage of a CRM is that all the required information is in one, convenient, easily accessible place, boosting efficiency and providing a clear view of the sales pipeline.
CRM software is also advantageous in that it can be integrated with other apps and channels a business uses, such as a website, email digital marketing tool and accounting software enabling automated workflows. A CRM thus replacing the standard manual practices in the day-to-day running of a business. For example, CRM software could be used to capture a new inquiry from a website which in-tun activates an automated sales process. The inquiry would generate a new entry in the CRM, create a task for the sales department to follow up, and send the contact a message of acknowledgement.
More details of the advantages of a CRM can be found at Why use a CRM – Purple Potato Software
Why use Purple Potato’s CRM?
Purple Potato Software was founded and developed by a father and son team with nearly 60 years of experience between them in both the construction and hospitality sectors, operating in the United States as well as the United Kingdom. Their experience extends from the successful set up and operation of businesses within the construction industry, to bartending at world class resorts. Incorporating a comprehensive selection of client-facing positions – whether those clients are focusing on running their own operations or enjoying some well-deserved time off.
Their experience and understanding of different sectors – in terms of Solinear, specifically the construction industry, with its associated characteristics and requirements has given them a greater understanding of what is required from a CRM.
As mentioned on Purple Potato’s website ‘Working in customer and sales driven environments, where reputation is key, we understand the need for efficient access to key information and the ability to streamline processes which allow delivery of professional and competent business services. We have a mission to help businesses become more profitable by creating easy to use software that improves efficiency at a cost-effective price.’
Purple Potato’s software development experts have developed a CRM system that is robust, intuitive, reliable and simple to use and for those keeping a very wise eye on the pennies, it is very reasonably priced too.
To learn more about Purple Potato’s CRM, visit Features – Purple Potato Software
How has Purple Potato’s CRM improved Solinear?
Purple Potato’s CRM has already proved its worth to Solinear – consolidating information, enabling easy access to workflow resources, saving precious time – but, in early 2020, it exemplified just how vital it was, not just for Solinear, but for any business striving to operate as close to normalcy as possible in unprecedented times.
As Covid-19 took hold of the globe, and social distancing measures were implemented, the workplace drastically altered with many relocating their office to spare rooms, garages or whatever space was available to work from. With employees scattered around the country, Solinear was supported by the CRM in what could have otherwise been a very challenging situation without it. The ability to access customer details and interactions, design briefs, drawings and notes from a single cloud-based source meant that any member of the Solinear team, from marketing to designers to project managers to directors, could access all documentation relating to Solinear projects, from anywhere in the country.
Crumpled scraps of paper, duplicated or out of date information, undecipherable notes and mislaid names, deleted emails or the sound of a frazzled salesperson on the end of the telephone shuffling through page after page looking for a vital piece of information – the CRM has eliminated these banes of many a business and Solinear’s esteemed clients certainly won’t be subjected to such tedium.
In Solinear’s well-informed opinion, Purple Potato has created a business tool that any organisation which values its clients, and hopes to offer a professional and competent service, should not be without. As Purple Potato offers a 7-day free trial there really is no excuse for not bringing your business into the 21st century!
For more information about Purple Potato and how they can help your business, visit About Us – Purple Potato Software
